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Continuing to expand the raffiné brand, a graphic standards manual was designed, based on the identity principles previously developed with the logo and stationery system. The book was printed on french-folded pages, the interior of which were printed with the brand’s patterns. The pages were then spiral bound and placed inside a hard cover, closing with the same string material used in the stationery system. This gave the book the same feeling of opening a package of candy as seen in the other pieces, while creating a functional manual for the company.

School: Savannah College of Art and Design - Atlanta Campus
Class: Print Studio I
Instructor: Rebecca Klein Ganz

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©2009, Amy Deer Vainieri. All images and works unless otherwise credited are property of Amy Deer Vainieri and may not be used without written permission from the designer.