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| "Raffine Brand Identity: Logo", 2006 | ||||
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The development of the mark for this fictional gourmet candy company began with four key words for the brand: fun, flavor, gourmet and sophisticated. The name raffiné translates from the French for “refined”. Developed from the key words, the logo was based on patterns of candy, candy shapes and the abstractions of these shapes. The loose strokes give the impression of delicacy and playfulness, while at the same time referencing candy itself. School: Savannah College of Art and Design - Atlanta Campus |
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©2009, Amy Deer Vainieri. All images and works unless otherwise credited are property of Amy Deer Vainieri and may not be used without written permission from the designer. |
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