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The application of the logotype to the stationery system used condensed forms from Helvetica to relate to the typeface from which logo was built. Careful consideration was given to where the information should be placed, based on where the elements of the letter would be set by employees. The cream color of the identity was incorporated to highlight the logo placed asymmetrically within the color band to create a dynamic and unique solution.
: Savannah College of Art and Design - Atlanta Campus
: Print Studio II
: Barry Roseman
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