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| "Eos Airlines Brand Identity: Logo", 2007 | ||||
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For an entire quarter, the class developed a new identity system for Eos Airlines, a niche market airline offering premium business class flights between New York and London. The letterforms of the final logotype were achieved through hand manip-ulations of the Helvetica Condensed typeface. The geometric quality of the letters was transformed into an elegant and kinetic statement, the relationship of the letters within the mark itself resulting in a logo that reflects flight, while maintaining elegance and strength. School: Savannah College of Art and Design - Atlanta Campus |
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©2009, Amy Deer Vainieri. All images and works unless otherwise credited are property of Amy Deer Vainieri and may not be used without written permission from the designer. |
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